After launching the Curvv Series X EVTata has now launched Curvv Series X petrol and diesel variants. Prices start at Rs 9.99 lakh (ex-showroom), with the new Pure X+ priced from Rs 11.79 lakh and Creative X+ from Rs 12.91 lakh.
ICE Curvv Series X Starts At Rs 9.99 Lakh
Entry-level Smart X with the 1.2-litre Revotron turbo-petrol engine and manual gearbox is priced at Rs 9.99 lakh. It gets R-Comfort seats with passive ventilation, 17-inch aero-style wheels, flush door handles, multiple drive modes, rear armrest and a digital instrument cluster. Six airbags, ESP and ABS with EBD are standard.
Pure X starts at Rs 10.99 lakh and adds a 10.25-inch Harman infotainment system with wireless Android Auto and Apple CarPlay, six speakers, automatic climate control, cruise control, push-button start, auto-folding ORVMs and rear AC vents. Pure X+ costs Rs 11.79 lakh and adds Oyster White leatherette upholstery and 17-inch diamond-cut alloy wheels. A DARK version of Pure X+ is available from Rs 11.99 lakh.
Creative X+ Brings More Premium Features
Creative X+ is priced from Rs 12.91 lakh and significantly expands the equipment list. It gets a voice-assisted panoramic sunroof, 18-inch diamond-cut alloy wheels and a 360-degree 3D surround-view camera with blind-view monitor.
Inside, there are twin 10.25-inch screens for infotainment and instrumentation, with navigation available on the digital cockpit. TPMS, automatic headlamps, rain-sensing wipers, reclining rear seats and an illuminated cooled glovebox are also included.
Higher Accomplished X and Accomplished X+ variants bring Level 2 ADAS, ventilated front seats, ambient lighting and a six-way powered driver’s seat. Accomplished X+ additionally gets a gesture-controlled powered tailgate. Other premium equipment includes a 12.3-inch Harman infotainment system, nine-speaker JBL audio, dual-zone climate control, air purifier, wireless charging, iRA connected technology, Alexa integration and an electronic parking brake with Auto Hold.
Curvv EV Series X Was Introduced Earlier
Tata’s Series X strategy isn’t entirely new. Curvv.ev received its Series X lineup in May 2026, with Accomplished X 55 originally launched at Rs 16.99 lakh, Empowered X 55 at Rs 19.19 lakh and Empowered X 55 DARK at Rs 19.49 lakh. Those prices have subsequently increased by Rs 20,000. Curvv.ev Accomplished X 55 currently costs Rs 17.19 lakh, Empowered X 55 is at Rs 19.39 lakh and Empowered X 55 DARK costs Rs 19.69 lakh.
Festive Season Push For Curvv
Curvv entered the market with the distinction of bringing the SUV-coupe body style to a relatively accessible price point. However, sales data indicates that maintaining its initial momentum has proved challenging.
Curvv, including ICE and EV versions, recorded sales of 18,455 units during the 12-month period from August 2025 to July 2026. This compares to 44,296 units during the corresponding year-ago periods, representing a decline of 58.34%.
Series X therefore arrives as more than a new edition. Tata is effectively reworking the value equationparticularly across the Rs 11 lakh to Rs 15 lakh range, where Pure X, Pure X+ and Creative X+ bring several features that buyers typically associate with higher variants.
With the festive season approaching, the expanded Series X range gives Tata another opportunity to bring Curvv back into consideration among mid-size SUV buyers. Whether the combination of revised pricing and richer equipment can reverse the recent sales trend will become clearer over the coming months.
