JBL unveils new Live series headphones with smarter ANC, expressive colourways and all-day comfort

India- 18 June 2026- JBL announces the launch of its JBL Live 780NC over-ear and JBL Live 680NC on-ear headphones in India built for all-day listening without compromise. With the JBL LIVE 780NC, JBL introduces a new generation of premium headphones that combine sophisticated design with intelligent audio experiences. Designed for today’s Gen Z and Gen Alpha millennial consumers who seek products that reflect their individuality and lifestyle, the new JBL Live series combines immersive sound, vibrant colours and stylish design with intelligent features to help users stay connected to the things they love. With Personi-Fi personalized audio, multipoint connectivity and long-lasting battery life, LIVE series adapts to every moment of your day.

JBL Live 780NC will be available for pre-booking, starting 18 June 2026, on in.JBL.com and Amazon.in with exclusive launch benefits for early buyers.

Built around JBL’s belief that headphones should help users tune into their passions rather than tune out the world, the JBL Live series enables listeners to immerse themselves in music, podcasts, movies and the communities and interests that matter most to them.

“Today consumers are looking for technology that not only performs exceptionally well but also reflects their personality and lifestyle choices. The new JBL Live series is designed to elevate everyday listening at work, on the road or for fun. With a range of colour options, personalized features and immersive audio experiences, the JBL Live series empowers users to express themselves while staying connected to the content, passions and moments they enjoy most. These headphones are a perfect example of JBL’s commitment to delivering excellent audio experiences with design and versatility.” said Shekhar Datta, Head, Consumer Audio India, HARMAN India.

Featuring 40mm dynamic drivers for excellent audio performance, the new Live headphones bring any playlists and podcasts to life with a clearer, more detailed sound. Listen uninterrupted with True Adaptive Noise Cancelling 2.0. Real-time noise filtering and upgraded processing power deliver improved noise reduction, turning down even more distractions than before.

Take calls from anywhere with crystal-clear voice quality and minimal outside noise. The JBL Live features 2 beamforming mics with an enhanced AI-trained noise-cancellation algorithm. Now with JBL Spatial Sound enhancements, escape from the daily commute and be immersed in the world of any movie or podcast. Equipped with a new customizable button and touch controls, and Personi-Fi 3.0, JBL Live headphones are designed to create a more personalized listening experience that fits every moment.

As the official audio partner for Cocktail 2, JBL further strengthens its connection with young consumers who express themselves through music, movies and shared cultural experiences. Much like the film’s themes of relationships, individuality and meaningful connections, the JBL Live series is designed to help listeners stay connected to the stories, soundtracks and moments that matter most to them. The collaboration reinforces JBL’s “Stay Connected” philosophy, celebrating self-expression and the connections people build through shared passions and experiences.

Blending style with performance, the new headphones have sleek metallic accents and smooth hardware that enhance the look and feel, with a fully foldable design and soft-touch ear. From vibrant shades such as Purple, Blue, Green, and Orange to timeless options like Black, Beige and White, the collection transforms headphones into an extension of personal style while delivering JBL’s signature audio experience.

The JBL Live 780NC is priced at INR 15,999, while the JBL Live 680NC is priced at INR 11,999.

**80 hours of battery without ANC, 50 hours of battery with ANC, on average

Watch our product launch film here: https://youtu.be/0DtLJ74lydg

To know about the product features, click here: https://youtu.be/adOCVpF_CTw

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Media Contact:
Soumi Bhattacharya

[email protected]